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Chief Marketing Officer (CMO)

Date: March 2019 

Job Description

gini is looking for a creative and analytical person with a marketing and management background for Chief Marketing Officer (CMO) position.

The Position Will Require You To:

  • As a leader in the business you will also be responsible for growing the team and helping us grow across Asia.

  • Head up marketing strategy and budget

  • Plan and monitor execution of marketing campaigns

  • Lead small marketing team and report directly to Founders to grow our user base across Asia, in particular South East Asia

  • Market assessment and requirements including opportunity size, competitive analysis, target customers and product requirements

  • Covers social, content, affiliates, paid and organic digital, events, sponsorships, partnerships, consumer PR, other brand initiatives etc.

  • Own customer acquisition targets

  • Analyze and report on performance of marketing campaigns and initiatives

  • Execute in-person, online and social campaigns

  • Grow the team and develop marketing capacity

  • Become a key member in the management team to drive the business growth

What We Are Looking For: 

The ideal candidate would have experience scaling marketing, both online and offline. The candidate can come from both in-house or agency (or preferably both) backgrounds.

  • 8+ years’ experience developing, planning, and executing marketing initiatives and communication strategies

  • Experience in developing new markets

  • High level of creativity to support development of marketing campaigns

  • High levels of analytical skills - being numbers driven is key as you need to look at weekly new and return custo mer metrics to decide on appropriate marketing initiatives and budget allocation

  • Proven ability to successfully develop and execute major multi-channel marketing campaigns

  • Familiarity with fast-shifting industry dynamics

  • Experience in managing teams

  • Experience in a high growth consumer-oriented startup a plus

  • Excellent written and oral communication, presentation and interpersonal skills

  • Globally-minded and comfortable working with people from different cultural backgrounds

  • A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that’s not afraid to work independently when required

What is gini?

gini is an award winning fintech company (winning 2 of 4 awards at the Citi Fintech Challenge) that simplifies everyone’s financial lives.


gini is the first app that links every product a user carries in their wallet in one place, conveniently connecting a person credit cards, bank accounts, loyalty cards and discount vouchers into one place.


Our company is a pioneer in personalized digital banking solutions in Hong Kong with full support from Cyberport and major banks. It is a mobile app that helps people better manage their finances and get more value for their money. Ultimately, they can improve the quality of lives effortlessly. gini makes banking more personal than ever, providing unique data-driven solutions, such as transaction-based market analytics and card-linked marketing.

Visit our website here: http://www.gini.co 

Application Methods

Please address your application & portfolio (if applicable) to : Victory Lang, COO

For more information, send us an email hello@gini.co to say hi!