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Content Manager

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Date: Nov 2019


Job Description

Would you like to create world-class stories and other content about one of the most interesting technology areas around? Would you like to be a part of a fast-moving international company with high ability to influence results? Are you great at building brand awareness via PR and social media channels? Then you may be the person we are looking for to join our marketing team at gini!


gini is looking for an experienced writer and content manager, who has experience working with media or in the PR industry. We need someone who can make an immediate impact on demand generation for our B2B business and online acquisition for our B2C business. You will be responsible for writing, improving, and maintaining highly articulate, engaging copy to attract and nurture leads into paying customers. You'll be an integral part of the Marketing team, managing our content marketing strategy and guiding our PR & Communications activities across Asia Pacific and the Middle East. You'll use your superb writing skills for online communication in thought leadership articles, white papers, brochure case studies, website pages, and much more. 


Energy, intelligence, and resourcefulness are not optional attributes for this role. We are looking for someone who is an experienced and passionate copywriter, comfortable writing taglines, and short and long-form for copy in English and has experience leveraging media channels across the globe.  And excited about being a part of a fast-growing technology company. 


What you'll be doing: 

  • Lots of copywriting!

  • Responsibility for the strategy for content marketing - planning, coordination and implementation of content to meet the company goals. 

  • Drive the production of content. And safeguard high-quality output. 

  • Developing messaging frameworks to align with personas.

  • Planning, developing and working closely with the marketing team members to implement PR and Communication activities to reach company goals. This includes preparing key messages, press releases as well as managing PR agencies. 

  • Play an essential role in evaluating the sales funnel and buyer journey to ensure content is addressing helping to drive growth.

  • Research and create downloadable content to achieve database growth and lead generation. You'll also collaborate with industry influencers, earn backlinks to support our SEO strategy, and produce excellent content that can be repurposed in a variety of formats.

  • Audit and improve existing content.

  • Work closely with the Marketing and Design team to improve conversion rates through content efforts.

  • Write everything from regular sales collateral, blog posts, social media posts, emails, brochures, and other sales collateral to support lead generation efforts.

  • Analyze data to improve the results of your work.

What we are looking for: 

  • You have deep experience as a writer in English. Additional languages and degrees in Communications, Journalism or Psychology are a bonus. 

  • You have experience writing in finance and/or technology industries.

  • We can't stress this enough: excellent writing skills. Please submit writing samples with your CV.

  • You have worked in or with PR and Communications teams.

  • You have the ability to generate original, compelling content on the spot.

  • You could teach a masterclass on keyword research and coming up with great content ideas. 

  • You are a pro with tools like SEMRUsh, BuzzSumo, Ahref and Google Analytics. 

  • You have managed an editorial calendar and have a tight process for planning future content. 

  • You treat your work like a journalist. You can do your own research for a story. You can make a target list of five people we should interview on the gini blog, handle the outreach, and set up calls to record the Q&A.

  • You are a pro at figuring out which content is resonating and what to go and create more of. 

  • You are Independent, self-motivated, proactive, result-oriented, innovative. Can-do attitude.


What is gini?

gini is an award-winning fintech company (winning 2 of 4 awards at the Citi Fintech Challenge) that simplifies everyone's financial lives.


gini is the first app that links every product a user carries in their wallet in one place, conveniently connecting a person's credit cards, bank accounts, loyalty cards, and discount vouchers into one place.


Our company is a pioneer in personalized digital banking solutions in Hong Kong with full support from Cyberport and major banks. It is a mobile app that helps people better manage their finances and get more value for their money. Ultimately, they can improve the quality of lives effortlessly. gini makes banking more personal than ever, providing unique data-driven solutions, such as transaction-based market analytics and card-linked marketing.

Visit our website here: http://www.gini.co 


Application Methods

Please address your application & writing samples to: