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Digital Marketing Manager

Date: Dec 2019 

About us

At gini, our mission is to make it easy for anyone to be great at managing their finances. Now as one of the largest PFMs in Asia we are extending our footprint to the B2B sector. Empowering more people to have a stress-free financial life, by helping banks, and financial service providers technology to provide more engaging experiences to their customers.  We are growing fast and looking for intelligent, energetic and creative people to join our team!


About the job

We are in search of an analytical digital marketing manager, with a strategic mind, who is fiercely self-motivated to grow. Our ideal candidate will be able to demonstrate their ability to immediately impact online acquisition for our B2C mobile app and demand generation for our B2B business. 


A passion for growth (business and personal) is not an optional attribute for this role. We are looking for someone who not only has experience in digital marketing but as importantly displays independence, the ability to work as part of a team, lead others and communicate effectively.


You will...

  • Be responsible for project management on key digital initiatives (such as website, landing page, A/B testing)

  • Initiate, plan and execute strategic digital marketing campaigns for different regions (e.g. Facebook, Google, Linkedin, SEO and ASO)

  • Design a structured process for experimenting that will optimize the impact of our initiatives

  • Use data to understand our audience - discovering insights and audience needs 

  • Determine how to reach and engage our target audience to breakthrough with key programs and messages

  • Analyse large data sets to understand our marketing funnel and identify opportunities for expansion

  • Work with internal design and content writers to make sure content conversion performance is on the right track

  • Work closely with different internal departments and external agencies to ensure digital branding and business growth

  • Research and identify various digital trends and provide strategic digital supports

  • Implement new tools or technologies to improve our marketing stack



What we are looking for...

  • A passion for fintech and a desire to help us deliver our mission.

  • 3-4 years of solid experience in digital marketing, experience in fast-moving industry or digital agency will be a plus.

  • Expertise in managing key digital channels including organic and paid channels - social media, email marketing, display advertising, website, search engine marketing.

  • As well as performance tracking tools including Google Analytics, Google Search Console, Branch, Appsflyer. 

  • Regional exposure will be a definite advantage.

  • Experience in both app marketing and/ or B2B technology marketing gets bonus points!

  • Excellent written and spoken English and Chinese, we won’t consider exceptions


Application Methods

Please address your application & portfolio (if applicable) to : 


For more information, send us an email hello@gini.co to say hi!