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Growth/Performance Marketer

Date: March 2019 

Job Description

gini is looking for a self starter and enthusiastic growth marketer who can make an immediate impact on gini’s offline and online acquisition strategy. You are extremely adept at understanding the marketing funnel and how to optimize at every stage of it.

You embrace being held to a pipeline number and a process-loving, data-driven marketer with strong analytical skills. You’re a highly creative individual with experience in identifying target audiences and devising campaigns that engage, inform, and motivate based on unique personas. You have strong experience in optimizing landing pages and user funnels.

You are skilled at marketing automation, personalization, predictive/AI-based technologies and you love to orchestrate their seamless interaction. A marketing operator with clear communication style who knows how to be part of a motivated team and foster positive culture


The Position Will Require You To:

  • Be a self-starter who can make an immediate impact on gini’s acquisition strategy

  • Understand the marketing funnel and how to optimise at each stage

  • Discover and experiment with new growth channels and audiences. Build processes

  • optimise audience segments to structure & scale our most successful channels.

  • Identify and set key performance indicators (KPIs) for programs, analyze channels and

  • campaign performance

  • Execute and optimise measurable, results-driven, on-brand marketing strategies that

  • support user across the funnel to improve acquisition and activation metrics

  • Analyse data to improve results of campaigns and work with manager on budget

  • allocation.

  • Manage website conversion optimization, personalization, SEO, and more

  • Manage operational elements of campaigns and digital programs

  • Have an Education Level (pursuing/obtained) a Bachelor's degree and above preferred

  • Have a Work Experience between 4-8 years experience in digital marketing

What We Are Looking For: 

  • 4-8 years experience in digital marketing and a focus on measurable results

  • Obsession with data and strong analytical skills and ability to process and make

  • decisions based on data and set quantitative goals

  • Strong examples of how they’ve contributed to growth with corresponding verifiable

  • metrics

  • Solid project management skills: ability to lead and collaborate with cross-functional

  • partners, prioritize high impact activities, and keep complex projects moving forward.

  • Great communication skills

  • Self motivated and driven personality

What is gini?

gini is an award winning fintech company (winning 2 of 4 awards at the Citi Fintech Challenge) that simplifies everyone’s financial lives.


gini is the first app that links every product a user carries in their wallet in one place, conveniently connecting a person credit cards, bank accounts, loyalty cards and discount vouchers into one place.


Our company is a pioneer in personalized digital banking solutions in Hong Kong with full support from Cyberport and major banks. It is a mobile app that helps people better manage their finances and get more value for their money. Ultimately, they can improve the quality of lives effortlessly. gini makes banking more personal than ever, providing unique data-driven solutions, such as transaction-based market analytics and card-linked marketing.

Visit our website here: http://www.gini.co 

Salary: Negotiable based on experience


Application Methods

Please address your application & portfolio (if applicable) to : Victor Lang, COO

For more information, send us an email hello@gini.co to say hi!